JMU in LA BRANDING GUIDE I contributed to the development of a comprehensive branding guide template for the JMU in LA program, specifically tailored for its Instagram presence. The guide was designed to ensure visual consistency, reflect the program’s creative identity, and enhance audience engagement across social media platforms.
Design Approach
My goal was to create a cohesive and engaging visual language that would resonate with prospective students, alumni, and industry professionals. I ensured consistency across social media graphics, promotional materials, and presentation templates, all while emphasizing clarity, accessibility, and a forward-thinking design aesthetic.
Color Scheme
Typefaces
Instagram Post Templates
Templates were thoughtfully crafted to maintain brand consistency while allowing for flexibility across different content types. By unifying typography and color elements, the designs reflect the energy of the Los Angeles experience while staying aligned with the visual identity of James Madison University. The result is a clean, modern, and engaging look that strengthens the program’s recognition and storytelling on Instagram.
To see more designs check out the @jmuinla on instagram
